Over the years, I’ve been helping customers with trade shows worldwide, I’ve seen how amazed they are every time at the steep costs, mainly in the U.S., where the regulations, restrictions, and unions are stricter. I believe that anywhere in the world – even in the U.S. – exhibitors, small and large, can present themselves respectably […]
Many years and dozens of clients (and more) have proven to me that even the most seasoned clients, who have created wonderful production plans for their trade show and sent their very best people, haven’t taken care of one detail that could easily change everything. Trade shows are the best investment for companies when […]
In a world where everyone invests in digital advertising, and leads from those channels are often perceived as cheaper and more attractive, it is important to pause and understand: leads from trade shows are a completely different story, with a unique value that is hard to replicate. Much Closer to Purchase Visitors at a trade […]
Material handling, or drayage in US trade shows, is the cost of moving the crates from the storage to the show floor. Unlike most centers in the world where the construction reaches the hall, in the USA, the trade unions are the charge of bringing the luggage into the hall. Although the drayage charge is […]
Trade shows play an essential role in business and in life, as they have for hundreds of years. Did COVID-19 cause a change ?? Trade shows play an essential role in business and in life, as they have for hundreds of years. An interesting article about this presents a floor plan for one of the […]
