Author: tzvika

As a small business just starting out, it’s really hard to spend money on marketing. Your income isn’t quite coming in relative to how much you’re spending as a new business. The media is constantly warning us about how complicated today’s economic reality is, so as a small business, you’re always trying to show fiscal […]

While many businesses appreciate the charm of wood construction-based stands, there are a few compelling reasons to consider modular solutions, especially for those attending multiple trade shows each year. Modern modular stands have evolved significantly from their earlier versions. They’re not just visually appealing, but a well-constructed system can easily match, and sometimes even exceed, […]

Exhibitions are one of the best marketing tactics for global B2B customers. Despite all the changes and global lockdowns during the past two years, nothing can really replace a face-to-face meeting, and there’s nothing like an exhibition to meet many potential and existing customers, all in one place and in a short time. The thirst […]

A well-thought-out brief is essential if you’re aiming to create a standout booth design for your next exhibition. Here are seven fundamental topics that will guide you in crafting an exceptional booth design: ‍ 1. Basic Pavilion Details Size, Shape, and Location Begin your brief by specifying the size, shape, and location of your booth […]

Over the years, I’ve been helping customers with trade shows worldwide, I’ve seen how amazed they are every time at the steep costs, mainly in the U.S., where the regulations, restrictions, and unions are stricter. I believe that anywhere in the world – even in the U.S. – exhibitors, small and large, can present themselves respectably […]

Many years and dozens of clients (and more) have proven to me that even the most seasoned clients, who have created wonderful production plans for their trade show and sent their very best people, haven’t taken care of one detail that could easily change everything. ‍ Trade shows are the best investment for companies when […]

In a world where everyone invests in digital advertising, and leads from those channels are often perceived as cheaper and more attractive, it is important to pause and understand: leads from trade shows are a completely different story, with a unique value that is hard to replicate. ‍Much Closer to Purchase Visitors at a trade […]

Material handling, or drayage in US trade shows, is the cost of moving the crates from the storage to the show floor. Unlike most centers in the world where the construction reaches the hall, in the USA, the trade unions are the charge of bringing the luggage into the hall. Although the drayage charge is […]

Trade shows play an essential role in business and in life, as they have for hundreds of years. Did COVID-19 cause a change ?? Trade shows play an essential role in business and in life, as they have for hundreds of years. An interesting article about this presents a floor plan for one of the […]